Lead Generation Strategies: Your Ultimate July Digital Marketing Guide

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products and/or services. If done well, lead generation strategies can create strong relationships with customers.

At one time or another, you’ve probably asked yourself, “How can we increase lead generation?” This post breaks down highly effective lead generation strategies so you can optimize your efforts to attract and convert potential clients.

What is a Lead?

A lead can be an individual or organisation who has expressed interest in the products or services that you offer. A Lead can come through sources such as your website, a phone call and even through word of mouth (referrals). People express their interests by sharing their contact information such as their email address, phone number, or even social media channels.

What is Lead generation?

In marketing, lead generation is the initiation of converting people into interested potential customers.

Lead generation is an important part of online marketing. It is a start to the process which leads to a potential customer transforming into a regular customer. Having a solid lead generation strategy is essential for you and your business.

Consider using our recommended tactics below to improve your lead generation strategy

1. Create an Engaging Email Newsletter

A great way of using content to attract leads in by creating a must-read newsletter that allows prospective clients to connect and stay in touch with your brand. Email marketing is an effective way to stay connected with your customers. It is also an excellent approach to build customer loyalty, trust and brand recognition.

2. Use LinkedIn Lead Generation Ads

Investing in Linkedin Ads can help you collect and track quality leads.  Within a matter of minutes, you can create a campaign and start generating quality leads. After viewing your ad, interested users can send you their professional info with just a couple of clicks.

3. Increase your social media activity

With so many people on social media these days, it’s one of the easiest ways to reach potential leads. To improve your local marketing on social media, make sure you tag your location on your posts and profile so people who search for that location can find your business.

4. Utilise Search Engine Optimisation – SEO

You’ll miss out on plenty of potential customers if people googling for your services do not find you. SEO is the process of improving the quality and quantity of website traffic from search engines. Investing in SEO services can drive more traffic to your website and increase your chances of receiving leads and gaining customers and clients.

At VIS Marketing we can help you with all your lead generating strategy needs. What makes us great lead generators is that we utilise different lead generation campaigns to suit your needs. We also keep you on the same page as our expert team. Week-by-week, you will receive statistical insights regarding the progress of your business as it continues to grow.

Ready to get those qualified leads? Get in touch with us today.