How to Optimise your Business Facebook Page? | VIS® Australia

How to Optimise your Business Facebook Page?

Optimise Facebook Business Page

Do you know, around 15 million Australians are actively using Facebook?

Yes, you heard it right… 15 million… And, that’s why Facebook has become a top priority social media platform for businesses to engage with a customer base.

But, what you should be aware of is only creating a Facebook page for your business and sharing some branded content is just not enough. A correctly optimised Facebook page is vital to increase search and want to know the best part? It won’t cost you a penny!

So, without wasting any time, let’s start with the Facebook page optimisation basics.

1. Set up your Profile

What is the first thing that a person sees on your Facebook business page? Certainly your display picture and cover picture!

VIS Facebook Page Cover Image

The ideal Facebook profile picture size is 360 x 360 pixels and the optimal size for a Facebook cover photo is 828 x 465 pixels. You can also experiment with cover videos to create more engaging interactions on the page.

Do you know 90% of the consumers say video helps them to make purchase decisions? So, step ahead and take advantage of the Facebook cover videos.

2. Optimise Vanity URL

There is no hard and fast rule that we should use the URL automatically generated when we sign up. We can personalise URL on the basis of the brand name which should be easy to remember as well as unique from others.

VIS Facebook Page:

How can you change the URL of your page?

  • Click on About section
  • Change the username
Facebook Page About us section

3. Fill out the ‘About’ section

Facebook Page About us Edit Section

The About section of the Facebook page is where your visitors would opt to – to know the details of your business. So, always make sure you include all the below details:

  • Appropriate category
  • Opening hours
  • Founding date
  • Company description
  • Mission
  • Contact no.
  • Email address
  • Website link
  • Key specialties
  • Our Story

Pro-Tip: Use your prime keywords on your Facebook page as well.

4. Showcase your services

This feature is a great way to display your services on your Facebook page directly. It allows your visitors to know what you are offering exactly.

Facebook Page Service Section

How do you add a service to your Facebook Business Page?

  • Click on the services tab.
  • Click on Add a Service
  • Fill in the below form which includes your service name, price, description, duration, and image.
Add a Service in Facebook Page

5. Optimise Facebook updates

Did you know, the first 18 characters of your Facebook posts perform as a mega title and meta description in SERPS? So, don’t forget to take the advantage of ‘Add a description’ of every Facebook posts which also helps in Facebook Page SEO.

6. Pin your post

Did you know you can select any of your Facebook posts to stay at the top of your timeline for as much time you want? This service highlights your most important post which could be about special offers, urgent notices, important information, live videos, and more.

Pin your post on Facebook

7. Call to action button on Facebook

This might seem like a very normal thing for you but do you realize? – It allows your customers or potential customers to easily interact with your business page. You can choose the Call-to-action button and direct it to a specific place as per your business requirement.

How to add a call-to-action button?

  • Click Add a button right below your page’s cover picture.
  • Select a button as your requirement from the drop-down menu and follow the on-screen instructions.
Facebook Post Preview

These are a few right things to do after you create a Facebook page for your business. It’s not that this will bring an overnight success but it will definitely put you a few steps ahead from others.

So, are you ready to improve your presence on Facebook with these simple to-do lists?

If you are still puzzled regarding where to start from or you want to know more about it, follow Social Media Blogs or visit our Social Media Marketing Service, book a FREE 30-minute consultation at