How to Incorporate Video Marketing into Your Marketing Strategy
Digital marketing has been rapidly evolving over the years with video marketing becoming one of the latest trends. Video marketing allows for you to create more engaging content for your consumers, with 78% of people watching online videos every week. With video marketing still on the rise, here are 7 video marketing trends you can incorporate into your marketing strategy.
1. Educational videos
It’s important to provide valuable content to your clients or customers and educational videos are a great way to do this. Educational videos help give your customers more insight, and they show the customer that you are knowledgeable and care about them. You can make videos on general topics or even do a Q&A styled video, so you are directly answering your audience’s questions.
2. Soundless videos
With most people living busy lifestyles, a lot of people watch videos in places they cannot use sound and therefore posting soundless videos is a great way to engage with your audience. 69% of consumers view video with the sound off in public places and 80% of consumers are more likely to watch an entire video when captions are available. Posting completely soundless videos or videos with captions is key to increasing your engagement rate.
3. Social media videos
Marketing on social media is crucial for growing your business and is another great way to incorporate video marketing into your marketing strategy. Video marketing on social media is cost effective and also one of the best ways to build brand awareness and service promotion. Almost 50% of the worlds entire population uses social media with Facebook being the market leader, with 68% of adults using the platform.
4. Videos as an SEO tool
Videos are also a great tool to improve your SEO – they are another way your business can be found online. You need to make sure your videos are optimised and incorporate key words in your captions so it can easily be found by people searching for your services.
5. Integrate your videos into your blogs
Another way to use video marketing is to incorporate your existing videos into your blogs. This allows for those who visit your website to find your videos easily without any hassle. It reduces the number of channels your audience must go through and as a result may decrease your bounce rate. It is also a good way to recycle and reuse relevant content that is valuable to your audience.
6. Video testimonials
With the number of users who watch videos increasing, it is also a good way to promote your testimonials. Testimonials are an important factor in attracting new customers and clients, as it adds a level of reliability and trustworthiness to your brand.
7. Video live streaming
Live videos are a much more recent trend in video marketing which has a great ROI. Live streaming is beneficial because it allows you to directly interact with your audience and convert instantly with just a few clicks. 82% of people prefer watching a live video from a brand, compared to regular social media posts.
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