How Social Media Helps SEO | VIS® Australia

How Social Media Helps SEO

It’s common knowledge that social media is an extremely effective tool that businesses can benefit from in 2022. But did you know that your social media use also offers the MAJOR second-hand benefit of boosting your business’s SEO? Here’s how:

So Many Opportunities For Links

Link-building is an integral part of SEO. The more links you get to your website, the better your chances are of gaining new leads or sales. Additionally, by getting eyes on your content and clicks on your links, your SEO rankings improve so that you gain more opportunities for people to see your content.  

Social media is brilliant for link building and overall helping this process! Even if you don’t have a huge amount of followers, content and links on social media have a lot of potential to be seen, shared and clicked. The best bit is it doesn’t cost any extra or require too much time from your end to be super-effective. If you are already taking these measures and would like to take your Instagram or Facebook marketing further, consult with a  local SEO agency in Melbourne

Increased Chance For Keyword Ranking

Social media pages appear in search engine results. In fact, these super-popular sites consistently rank in the top results. By including keywords and key phrases in your socials, you can instantly boost your chances of coming across new customers searching for your services. 

If you want to put more time into using your social media marketing for SEO, you can actually use your social profiles to investigate keywords and search topics used by your target audience. In fact, social media should be an important part of your digital marketing strategy.

After all, a lot of social media sites are actually searching engines in themselves. If this is the first time you’ve heard of this, just think about all the purposes people use Facebook for – and all the things people look up on Facebook.

Build Trust

A good business social media profile can help you build trust among your audience on so many levels. 

You can use your social profiles to directly engage and communicate with your customers so that you can best understand their needs and provide the best standards for your product or service. You can also do this on social media by encouraging reviews and customer feedback – and responding accordingly. 

In turn, this boosts your credibility as a reliable and trustworthy brand at face value as new visitors to your pages see an informative, active profile that engages with its customers. From an SEO standpoint, high levels of activity and community engagement across your profiles build your website credibility.

digital marketing agency

Learn More: Digital Marketing Agency in Melbourne

Many businesses appreciate social media marketing for its accessibility, even a start-up with a low budget can set up a social profile for free or at a relatively low cost. This also acts as a double-edged sword because, at the same time, a lot of these businesses tend to struggle to keep up with managing their socials on top of all their regular business activities. This is where our digital marketing agency in Melbourne can really come in handy. 

At VIS Network, we offer social media, SEO and web design services to help businesses in Melbourne and Australia-wide boost their online visibility, reputation and leads. You can trust our experts to stay on top of all of the above strategies and more – as these are only a small sample of ways in which social media can help SEO. Contact our digital marketing experts today to learn more.