How Google measures your Website's SEO Performance | VIS® Australia

How Google measures your Website’s SEO Performance

When you work with a digital marketing team to help your business’s online presence and gain new leads, you’re going to come across all kinds of new terminology about SEO ranking and performance. SEO or Search Engine Optimisation refers to improving your online visibility so that it appears favourably on search engine results pages. To help you better understand how it all works, here’s a look at some of the ways Google measures your website’s SEO performance.

Different Types of Search Performance Metrics

There are a lot of different types of metrics used in Google performance reports. When you look into your analytics reports, you’ll come across all sorts of buzzwords and metrics. Some of the major ones you should know are:

  • Impressions

This refers to how many times a URL from your website has been seen by a person using Google. Every time one of your URLs is visible in Google search results counts as an impression, except when it is a paid Google ad. Paid ads do not count as impressions.

  • Clicks

Fairly straightforward, a click refers to any time a person clicks one of the URL links to your website after seeing it in the Google search results.

All types of clicks are counted, whether it’s the blue headings that appear on the search engine results page (SERP) or a phone number or contact details in a Google ad. Even if the web page is not active at the time, the click is still counted.

How To Monitor Your Website’s Performance Yourself

Google has a lot of applications and tools that allow users to view their website’s performance metrics. This includes Search Console which is freely available. You can use Search Console to look at your metrics and gain a more detailed analysis of how your website is performing so that you can optimise it accordingly. In case you are using seo agency, you can ask your service provider for search console analysis. 

If you use a website hosting service, you can even use plugins such as Google Analytics to monitor performance.

 Learn More – Talk To Our Digital Marketing Experts in Melbourne

Of course, the DIY approach for analysing Google performance metrics is not for everyone, especially the busy business owner who already runs a tight ship. 

We understand that learning all this new terminology around digital marketing can seem a bit overwhelming at first. That’s why we take a supportive approach in dealing with our clients. Our digital marketing services come with regular reporting and ongoing support so that you understand how our digital strategy translates into new leads, sales and opportunities for your business. To learn more about our full suite of digital marketing services including web hosting, branding and SEO, book a free consultation with one of our experts today.