5 Ways Artificial Intelligence will Help Digital Content Marketers | VIS® Australia

5 Ways Artificial Intelligence will Help Digital Content Marketers

Artificial Intelligence is increasingly becoming a part of everyday life but it is especially important in digital marketing. If it is still sounding a bit like science fiction to you, you are not alone. Here are 5 ways AI is a great help for digital content marketers – in layman’s terms that anyone can understand.

1. A More Personal Customer Experiences  

AI can be integrated into Customer Relationship Management (CRM) platforms to collect user data from your company’s different digital platforms. It can help to get a clearer understanding of your customer’s wants and needs so that you can implement a more personalized marketing strategy. 

2. Automate Your Email Marketing

AI can help to improve and streamline your email marketing. This can be made possible through AI and machine learning which analyses message/email types and the optimal times to make contact based on triggers – the actions consumers take after receiving your past emails.

3. Advanced Use of Voice Search

In a mobile voice survey by Google, more than 50% of teenagers said that they use voice-search (an AI tool) on a daily basis. Paying attention to keywords used in consumers’ voice commands is a great way to further customize your marketing and gain leads, particularly if you are focused on younger adult or teenager demographics.

4. Better Search Engine Optimisation 

SEO standards are always changing and now, the use of integrated AI can help improve search marketing by understanding more about users’ search “intent”, picking up misspellings, including voice-search and even influencing results based on past browsing trends.

5. Quicker Content Creation 

A key benefit all of the above points share is efficiency, they all save digital marketers time. When it comes to content creation, AI is a great help in cutting down the research and planning process. This is because AI analyses and compares data much quicker than a human can, so marketers can simply use the existing information to inform their content strategy. To learn more about AI and the latest digital marketing tools that can help your business get more leads, contact VIS Network in Melbourne today for a free no-obligation consultation with a digital expert.