Why video testimonials are important in Marketing
For a successful marketing plan, relationship building and word of mouth is essential. Having a testimonial on your website is essentially doing the same for your visitors. In short, testimonials enhance your marketing strategy. If you get them in the form of video, then that is more effective because video strokes people in three ways: visually, auditorally and emotionally. Adding video testimonials to your website is one of the forms of marketing strategy.
Video testimonial, make people emotionally connected and can electrify them to buy your products and re-visit your websites. This type of testimonial makes the customer feel comfortable and well-informed. This helps you to aggregate trust with them. And we all know that trust is the biggest factor to be mentioned in every business for its success.
While talking about printed or textual testimonials, believing it is in dilemma since anyone could have written that. But video testimonials are different than these. It is much effective and trustworthy since one can see on-screen talking about products and experiences by the real people. Customers then get influenced to that particular product that comes from trust and emotional connection through video testimonials.
The potentiality to grow your market viral is possible through these video testimonials. Once you upload the video on YouTube, Facebook or any other popular sharing sites, it immediately gains the potential to go viral. You can easily promote the company’s message or any brand or products. Once the video is launched, you can recommend your friends to share it so that friends of your friends get to know about that video and ultimately they could share to their friends and so on. Your company or brand is then being promoted on its own. As many people like and share your video, people beside of your influencing video, they’ll build more trust to your product because of the virality and the popularity.
So, what are you waiting for? Make an effective video testimonial of your own and add it to your website for building trust among your customers and reach up to their expectations.
If you are wanting next level of success in your business, just feel free to Contact VIS at 1300 777 847 . We are just a call away from you.
