SEO Agency Tip: How to improve your website’s organic traffic

Search engine optimization is all about boosting your website’s performance to rank higher in search engine results. As a result, more organic traffic comes your way. Optimising your website can sometimes be overwhelming and feel like a backwards climb, so why not let us do it for you?

VIS is a top SEO agency in Melbourne and Brisbane, and here are our top tips to improve your website’s organic traffic:

1. Optimise your content for your readers, not just for search engines

SEO is all about helping potential patients and customers find you, but in order to have success with organic traffic, you need to actually provide content that they want. Keyword optimization is nothing without follow through. You might be appearing on the first page of results, but if people aren’t clicking through to your page, you need to figure out why. 

2. Be consistent and blog regularly

Consistently create quality content. Not only will this give you more opportunity to boost SEO, you can build your brand persona. Blogs are a great way to create a catalogue of informative content targeted to your market niche. But, be wary of spammy and poorly written blogs, they can do more harm than good and push your clientele away.

3. Keywords, don’t just use the most popular ones
   Ranking on Google isn’t just about using the most popular keywords over and over again, you need to own your niche! Your competitors are all using the same keywords, so you need to find keywords that have a unique influence. Our digital marketing agency offers services across Australia, and understands the market and how to set you apart from the crowd.

4. Manage your Google reviews
   Google reviews are the best type of user-generated content. Good or bad, if you can effectively manage your reviews, your organic traffic will thrive. Google trusts your customers, often more than it trusts you. At VIS, we can help manage your reviews and boost website traffic.

5. Build your socials
   In today’s digital age, your business needs to be utilising social media or you’ll fall behind. Gone are the days where word-of-mouth and billboard advertising are enough to keep your business alive. Over 4 billion people use social media every day, you’d be silly not to tap into that potential!

6. Meta Magic
   While all on-page SEO is important, your meta titles, URL, and meta descriptions are the golden ticket to organic traffic. You can post as many blogs as you like, but Google wants to know exactly what you’re talking about, and this is where meta magic comes into play.

How can an SEO agency help?

VIS digital marketing agency offering SEO services across Australia. Our team is well-versed in all things SEO and can help your practice stand out from the crowd with effective website optimisation. We understand the potential pitfalls, the common oversights, and what NOT to do. Get in touch so speak with top marketing experts at our SEO agency in Australia