Google Ads or SEO? Why You Need Both to Win

When it comes to online marketing, many businesses find themselves debating whether to focus on Google Ads or SEO. However, the reality is that both are essential for a successful digital marketing strategy. Google Ads is a paid advertising platform that allows businesses to place ads on Google search results pages and other websites. SEO, on the other hand, is the practice of optimizing your website to rank higher in organic search results. By working with a top-notch digital marketing agency Australia like VIS, you can ensure that you are making the most of both SEO and PPC to drive traffic and generate leads for your business.

Here are five reasons why you need both Google Ads and SEO to win in online marketing:

1. Different Goals

Google Ads and SEO have different goals. Google Ads aims to drive immediate traffic to your website and generate leads or sales quickly. With Google Ads, you can target specific keywords, locations, and demographics to reach your ideal audience. SEO, on the other hand, is a long-term strategy that aims to improve your website’s organic search ranking over time. This results in sustained traffic and leads, which are essential for building a strong online presence and brand awareness.

2. Complementary Strategy

Google Ads and SEO complement each other. Google Ads can help boost your website’s traffic and sales while you work on your SEO strategy. At the same time, SEO can help increase the quality of traffic to your website and lower your cost-per-click (CPC) in Google Ads. We are a PPC agency in Australia that understands how a well-executed online marketing strategy, combining both Google Ads and SEO, can help you achieve your business goals faster and more effectively.

3. Increased Visibility

Having both Google Ads and SEO increases your online visibility, allowing you to reach a broader audience. By appearing in both paid and organic search results, you can increase your chances of attracting potential customers. A strong online presence means your business is top of mind for consumers when they need your products or services.

4. Better Data Insights

By using both Google Ads and SEO, you can gain valuable data insights into your online marketing efforts. Google Ads provides you with immediate feedback on your ad performance, such as the number of clicks, impressions, and conversions. On the other hand, SEO helps you track your website’s organic search ranking and website traffic over time. By combining both sets of data, and working with an SEO agency Australia you can make informed decisions about how to optimize your online marketing strategy.

5. Adaptability

Online marketing is constantly evolving, and having both Google Ads and SEO allows you to adapt to changes quickly. If a Google Ads campaign is not performing well, you can adjust it in real-time. On the other hand, if there is a change in Google’s search algorithm, you can pivot your SEO strategy accordingly. By having both Google Ads and SEO in your online marketing toolbox, you have a versatile and adaptable approach that can withstand the ever-changing digital landscape.

So, what’s the difference between SEO and PPC Agencies?

If you’re looking to improve your business’s online presence, you’ve probably come across terms like “SEO” and “PPC.” While both are essential for a successful digital marketing strategy, they have distinct differences in their focus and approach.

A SEO agency Australia primarily focuses on improving a website’s organic search engine rankings. Organic search results are the listings that appear on a search engine results page (SERP) based on their relevance to the user’s search query. The goal of a SEO agency is to optimize a website’s content and technical aspects to make it more visible to search engines and attract more organic traffic.

On the other hand, a PPC agency Australia focuses on creating and managing pay-per-click advertising campaigns, primarily through Google Ads. PPC advertising involves placing ads on search engine results pages and other websites, and the advertiser pays each time a user clicks on their ad. The goal of a PPC agency is to help clients get the most out of their advertising budget by creating effective ad campaigns, selecting the right keywords, and optimizing ad placements and targeting.

While both SEO agencies and PPC agencies in Australia have different focuses, both are essential for a successful digital marketing strategy. 

Choosing the Right Strategy: Finding the Balance between SEO and PPC in Australia

As a premium digital marketing agency in Australia, we know that choosing between Google Ads or SEO is not an either/or decision. To win in online marketing, you need both. A comprehensive online marketing strategy should include both paid advertising and SEO to drive traffic, generate leads, and improve your online visibility. By combining the two, you can achieve your business goals faster and more effectively while staying adaptable to the ever-changing digital landscape.

VIS Healthcare Marketing can help you transform your digital marketing strategy, so give us a call today to get started!