Facebook, Google and SEO guidelines are changing… are you?
The only thing that’s certain about the latest trends in digital marketing is that they will change time and time again. To help you stay on top of your marketing strategy for your business, here’s a sample of some recent changes you can expect to see more of.
Facebook has evolved in many ways. From its early days as a networking tool for uni students to now being a great way to coordinate groups, events and shopping. The biggest change you will notice is that Facebook’s interface on mobile and desktop has changed yet again. This is to improve user-friendliness and accommodate new changes to the platform.
Facebook groups and Facebook marketplace are also constantly being optimised, so if it works for you be sure to take advantage of these features to connect with your community and improve your reach.
Google now includes a Page Experience report which provides a summary of the user experience of visitors to your website. Google evaluates page experience metrics for every individual URL on your website so that they can be used as a ranking signal for a URL in Google Search results on mobile devices. Page experience takes into account factors such as:
- Core Web Vitals i.e page loading speed and responsiveness
- HTTPS Usage
Best practice for SEO is always changing as search engines are always growing and algorithms change over time. Voice search, video marketing and even AI is more important than ever before and can be leveraged in yourSEO
Despite these upgrades, keyword research and creating original content is still king. Google recently found that over 50% of searches are zero-click searches due to how rich Search Engine Results Pages (SERPs) are with information – users often find answers they want without having to click a website. So as well as keeping up with the new, be sure to stay focused on creating quality web content that helps people.
Partner with a digital marketing expert
At the end of the day, maintaining your SEO and digital marketing to a high standard is all about practice, staying on top of developments over time and consistently putting in the effort. For businesses, partnering with a digital marketing expert is a great way to get the most out of your SEO and ensure your strategy incorporates new changes as they happen. Versatile Information Solutions (VIS®) is a full-service digital marketing agency that provides tailored support to businesses in all industries.