4 Reasons Why Your Website Is Not Ranking Well on Google
It can feel very discouraging to discover your website is ranking lower on Google, especially if you’ve been working hard to develop your online presence and marketing. The good news is it’s not too difficult to change this by making adjustments. To do this, you need to first understand what is affecting your ranking. To help you get started, here are four reasons that may be why your website isn’t performing well.
1. You’re using too many keywords
It can seem like using as many keywords as possible is the way to go – but it actually has a detrimental effect. ‘Keyword stuffing’ or using too many keywords in your web copy can make your content sound unnatural. Not only does this negatively impact readers (potential leads) but also your search engine ranking, as algorithms demote websites for keyword stuffing. To be safe, stay well under 20 keywords per page or per ad campaign.
2. You’re not using enough keywords
Likewise, not paying attention to including short or long-tail keywords on your site will also lead to a lower ranking. This is more likely to happen to businesses who are still learning about having a digital marketing strategy or still working on their web content. If this applies to you, the simplest way to change your situation is to consult with a digital marketing expert. They can help you understand which keywords you should use, develop a strategy and work on your website.
3. Your Core Web Vitals are off
Core Web Vitals are one of Google’s latest Page Experience metrics used for ranking. While the name may sound quite serious, it actually includes factors like the responsiveness of your web pages and loading speeds. Staying on top of this can be as simple as checking that your pages are functioning normally and filing a tech report to get issues fixed.
4. Your website is not mobile-friendly
The majority of website visits come from mobile devices rather than desktops which makes sense given that people keep their phones and tablet devices on-hand most of the day. For this reason, search engines rank websites according to mobile useability. If you haven’t done so lately, quickly check how mobile-friendly your website is by looking it up on your phone now. If you manage your own website, you can see “mobile view” within your CMS during editing, otherwise, it is a talk you should have with your web designer or digital marketing team.
These are just some of the many common reasons that cause websites to have low rankings on Google and other search engines. If you suspect something else is behind your ranking, or wish to explore this aspect of your digital marketing on a deeper level, getting expert help from a digital marketing consultant may be worthwhile for your business.