2014 – A Challenging year for Small Businesses
Targeting the global market, online marketing is one of the must strategies for all companies, the reach and exposure has been phenomenal. Most of the business strategy plan to make their brand look different with the New Year. The New Year welcomes you with several new challenges. For small business people, this year 2014, brings up a challenge as ”Mobile Focused Websites”.
While going back to history, having a website was not that important as people looked up for businesses using advertisement on newspaper, television, radio etc. They also believed in friend’s and family’s recommendation. But when Internet started dominating and became more and more significant, most businesses could not survive without their website.
And now, only having website is not enough. Do you know why? It’s because today is the world of mobile.We are reliant on using smart phones for almost everything. With accessibility and reach, the number of mobile users has skyrocketed in recent years. Whether it’s for searching or shopping, mobiles are usually the first option people choose. It has simplified people’s lives and habits by using the latest technology available. So, it’s time to make the most of mobile devices. So get ready to go mobile.
Here are some quotes from great personalities:
Mobile is a lot closer to TV than it is to desktop. – Mark Zuckerberg
The Mobile Web Initiative is important – information must be made seamlessly available on any device. -Tim Berners-Lee
The mobile phone… is a tool for those whose professions require a fast response, such as doctors or plumbers. -Umberto Eco
Move to mobile
With the escalating use of Smartphones, people have now moved from desktop browsing to mobile browsing. They want everything on the tip of their finger, as simple as that! In fact, over half of the internet traffic comes from mobile devices and rest half will surely be covered in the coming years.
It’s time to take action as most of your existing and potential clients are using mobile devices. If your website is not mobile friendly then it’s lucid to say that your business doesn’t exist.Simply depending upon a website that isn’t mobile friendly is a very costly mistake and it will only decelerate the growth of your business. So take a smart choice for the all Smartphone users.
Helping you to go mobile… Click here OR give us a call at 08 8338 3846.